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Vice Central documents four large GTA VI brand ads across Miami

Quick summary

Photos from October 24 show GTA VI’s fictional Dix lipstick, Juice Loose drink and Macca & Friends cartoon on large Miami displays, alongside a “Welcome to Vice City” billboard. The installations are distinct from the earlier small digital kiosks in Wynwood.

A multi-storey lipstick advertisement reading “These are Dix lips” on a glass-fronted building in Miami

Vice Central said residents photographed the displays from several angles. A multi-storey Dix wrap carries the slogan “These are Dix lips”; Clear Channel billboards advertise Juice Loose and Macca & Friends, while a black-and-pink sign faces Kaseya Center.

The images carry “Vice City” or Rockstar branding, but Rockstar had not published an announcement naming the locations or campaign duration. The displays confirm real advertising executions; they do not establish that the fictional brands will have any particular gameplay function.

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