Circana: GTA 6 reaches 29% purchase intent among U.S. console and PC gamers
Quick summary
Circana says GTA 6 has 29% purchase intent among U.S. console and PC gamers in its PlayerPulse tracking, the highest level it has recorded for a video game. Purchase intent is not a sales total or preorder count.
Circana analyst Mat Piscatella published the result on October 28. Circana did not provide a public sample size, field dates or margin of error in the article, so the figure should be read within the limits of the company’s published summary.
Piscatella expects demand to extend to consoles, accessories and subscriptions during the holiday season. That is Circana’s market outlook, not confirmed spending.